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Ultimate Provence

UP - A bold rosé that's distinctly different.

We're proud to introduce the first rosé from the Ultimate Provence estate on the outskirts of St Tropez in the South of France. Called UP and with a unique, bold style, this is an exciting wine that packs something distinctly different.

An impactful aroma of red and stone fruits, with an undertone of spicy notes, UP is a Provençal classic that challenges the norm, but with a respectful nod to tradition. Perfect for sharing with friends and family - on the beach, in the bar or at a party, and with a contemporary, luminous bottle that's inspired by the vineyards light, bright spirit, UP offers it's drinkers an extra surprise!

Tasting and Pairing Notes

Color: Bright and shiny pink rosé with hints of rose gold.

Nose: Fresh and youthful aromas of wild strawberry, white blossoms and raspberry with hints of white pepper from the Syrah grape.

Taste: Juicy and well-structured, this dry rosé offers tart cherry and floral notes with minerality and some spice on the finish.


Set in wild countryside and bordered by a vast evergreen oak forest, the Ultimate Provence vineyard is characterised by shallow soil, laid on a waterproof subsoil sandstone slab. This excellent terroir is nourished with a natural compost of oak leaves and vine stalks. The plots are marked out with grassy areas.
  • Vintage: 2017

  • Appellation: AOP Côtes de Provence, Rosé, 2017

  • Grapes: Grenache Noir (45%)
    Cinsault (35%) Syrah (15%) Rolle (5%)

  • Alcohol Content: 12.5%

We're immensely proud of winning the double gold award for our 2017 vintage at our first WSWA Convention

Bob Gaudreau, CEO The Americas, May 2018

Wine & Spirits Wholesalers of America, Double Gold WSWA Tasting Competition

Ripe, soft and fruity, this is a rich, caramel-flavored wine. Its light acidity and warm rounded texture are easy on the palate, with a style that is just ready for food. Drink now.

Roger Voss - Wine Enthusiast

Wine Enthusiast

In it's first year in the US market, Ultimate Provence has won 1 of 6 awards given for Provence Rosé

Bob Gaudreau, CEO The Americas, March 2018


Caressing in feel, with a rounded edge to the mix of peach, mango and white raspberry fruit. A light mineral hint gives this just enough tension on the finish. Drink now.

Wine Spectator

Wine Spectator

Extremely pale, vivid pink. Bright, racy and focused on the nose, displaying fresh red berry and orange zest scents and a suave floral overtone. Dry and light on its feet, offering tangy redcurrant and strawberry flavors and a tangerine quality that builds as the wine opens up. Shows strong, minerality cut on the finish, which lingers with strong, floral-driven tenacity.

Antonio Galloni, Vinous

90 Vinous

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    Straight from the heart of Provence


    Much more than a simple vineyard, Ultimate Provence is a genuine experiential world. Ultimate Provence prides itself in a vibrant and welcoming atmosphere allowing visitors to discover Provence and its wines here in a delightfully original setting. At Ultimate Provence, the gentle pace of the seasons and vines is an ode to pleasure, fun experiences and enriching encounters.

    Sporting a casual decor and offering premium service, the Cellar introduces visitors to the vineyard's intensely-aromatic wines in an offbeat atmosphere. It is a temple of well-being, hedonistic pleasures, discovery and enriching encounters.

    The Ultimate Provence vineyard spans 100 acres around the town of La Garde Freinet, at the northern foot of Notre Dame des Anges chapel. Set in wild countryside and bordered by a vast evergreen oak forest, the vineyard is characterized by shallow soil, laid on a waterproof subsoil sandstone slab. This excellent terroir is nourished with a natural compost of oak leaves and vine stalks.

    See ULTIMATE PROVENCE The Destination
    Berne Provence

    Discover these great Rosés from our sister estate

    Our sister estate Berne has launched a selection of exquisite rosés, which are now also available in the US. Inspiration, Emotion and Chateau de Berne are classic Provençal wines.

    Romance wine bottle
    Chateau de Berne
    Chateau de Berne

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